John Emont
Appearances
Apple News Today
Why Nike is a cautionary tale when it comes to tariffs
Producing a shoe is actually a lot more difficult than you might imagine.
Apple News Today
Why Nike is a cautionary tale when it comes to tariffs
So there's a reason why it's always done in a very labor-intensive way. And that's because the fabrics that make up a shoe, their dimensions change based on the temperature, based on the humidity. And so if you're, say, the person who's in charge of gluing the sole of the shoe onto the upper part of the shoe...
Apple News Today
Why Nike is a cautionary tale when it comes to tariffs
You can easily adjust if, say, you realize that this sole is a little smaller than the last sole. You'll still know where to put the glue. But a machine is going to really struggle if the dimensions of the shoe are a little different.
Apple News Today
Why Nike is a cautionary tale when it comes to tariffs
And then by the time they got it and they were feeling, I think, you know, rather proud of this fact, Nike had already moved on to a new shoe where that method no longer worked.