John Gafford

Um, but it'll be all the files there because they're just too big to do them any other way.

It's crazy.

Um,

But yeah, so editing stuff.

A lot of people get freaked out about editing.

So obviously you handle that for them or do you teach them how to?

Here's a question because I feel like

And I'm watching this a lot because we post a lot of podcast content.

And I'm getting ready to shift from posting all of the Escaping the Drift podcast content.

I'm going to build its own Instagram presence, its own TikTok presence, and just post it all there.

Because I think that what's happened with the algorithms... Versus on your own page.

Holy smokes.

Yeah, because what's happened is...

I, I confuse the hell out of our algorithms because they're like, is this dude talking about, you know, Afghanistan?

Is this dude talking about real estate?

What does this guy like?

It is this hodgepodge of everything without realizing what we're really trying to do.

So it doesn't like, I don't get nearly the mileage pushed out in front of people that I used to.

And I think it's because they've really drilled down on niche type stuff.

So just talking to my strategists, they were like, we probably need to move all of this stuff over to its own channel and let it, let it do its thing.