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John Gafford

πŸ‘€ Speaker
16394 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Do you like this?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Yes, no.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

No, I'm telling you.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Rose smells like your grandmother.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

That's a good point.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Yeah.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

That's a good point.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

So grape makes a good product.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

What makes a good marketing campaign?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

How do you know when you launch a product if you have a winner?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Obviously, sales speaks to everything.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

But at what point are you like, okay, this is really going to be a winner?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Yeah.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

You've been pretty, I mean, this is good, but you've been pretty lucky to not jump on something that is like a fad and it's like a hit and then it goes away.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

I think this has staying power as it is.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Why do you think, what makes a difference in a product that becomes a fad and what makes one staying power?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Yeah, who cares?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

And what are the total sales to date now?

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

150 million a year since 2013.

Escaping the Drift with John Gafford
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition

Yeah.