John Gruber

And it's only limited to 10 people, you know, something like that.

But there needs to be a story like that though.

And I think...

Again, only Apple can really make it a really good, rich system where you can make apps that really feel like real apps.

But the technology to make the apps, it's obviously there.

We're all talking about it this last six months.

It's obviously there.

you could do it on the phone itself.

And it's super frustrating that some of the third parties that were doing it, like BitRig and I forget some of the other ones, but BitRig was the one I'm most familiar with, where they kind of, you know, they're not kicked out of the app store, but they stopped taking... Updates.

updates to it.

It's super frustrating because it's not theoretical.

It is an actual thing that was actually working and they took it away.

It was super cool.

Yes, it's disruptive to Apple's business, but in a way that the disruption is inevitable anyway.

Why not go with what's cool and do the coolest thing possible that makes new possibilities available to your users and the developers on your platform?

Oh, I don't have any recent ones.

I'm going through the... You're going through the archive, right?

So...

For people who aren't familiar, obviously, probably everybody watching this show knows of the Acquired podcast.

Me, a big dummy who does a lot of reading and does not listen to, I don't have a commute, this is my home office, so I don't have a lot of podcast time.