John Gruber
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Appearances Over Time
Podcast Appearances
All bailed on it until they lost to ChatGPT and then panicked and came back.
All right, we should move on from this, but I made a roughly chronological list of all of the major products launched under Tim Cook.
And I just want to read it to both of you, and I want you to react.
Because I thought it was really interesting actually just seeing all of this in one place.
He was appointed CEO in 2011, but I'm only giving him credit for products starting in 2012.
And all caveats apply, everything's a team, whatever.
He's the CEO.
For giving Steve Jobs credit for all the stuff they did before, we're giving Tim Cook credit for all the stuff they did after.
So here's the list.
It was the iPhone 5 and everything after, the iPad 3 and everything after, the iPad Mini and the iPad Pro, Apple Maps, buying Beats, which I think like half counts, but it was a meaningful thing that Apple did.
There was the iMac redesign, the slim unibody iMac and every iMac after.
There was the Apple Watch, the Apple Pencil, Apple Pay, Apple TV, the streaming service and most of the boxes, but not all of the boxes, the 12-inch MacBook, the whole AirPods line, AirPods, AirPods Pro, AirPods Max, HomePod and HomePod Mini, the Apple Card, the Trashcan Mac Pro,
bunch of keyboards and accessories, AirTags, the polishing cloth, the most important thing Apple has ever launched in history.
So there's Tim Cook's legacy.
The Mac Studio, the Pro Display and Studio Display, other various monitors, the Vision Pro, honorable mentions to MagSafe and the M series chips, both of which are not like individual products, but matter to a lot of stuff Apple does, and the MacBook Neo, which almost was the last thing
that was shipped under the Tim Cook administration.
Instead it is the terrible AirPods Max 2.
But we're gonna, I'm gonna give it to him in an honorary way as the MacBook Neo.
I look at that list and there's a couple of like slam dunk huge hits, right?
Like the Apple Watch was a giant victory, the AirPods is a giant victory.