John Gruber

Uh, there was a memo today from Asha Sharma, basically, uh,

I would call it like trying to reboot and reestablish what Microsoft is doing.

And the sort of news here is that it is no longer being called Microsoft Gaming, it's just being called Xbox.

Like we've been wondering whether there was a future for the Xbox brand going forward.

which is in a pretty meaningful way the only consumer brand at Microsoft.

Copilot ain't it.

But now it appears they are doubling back down on Xbox as a thing and as a culture.

You and I both just read this memo that Asha Sharma sent to the team.

What do you think?

Not really.

I think one of the things that is clearly happening under this new regime is they're trying to make

the thing make more sense to people, right?

And I think you look at what Microsoft's gaming things have become and like there's, you can play some games in some places and some games in all places, but not all games in all places.

And then there's Xbox Game Pass and there's cloud gaming and there's just, there's too many things.

And so I think to me that there is something actually significant about this idea of like, we are Xbox, we are returning to being Xbox.

My assumption would be we're going to start to see fewer things with fewer names and that actually what they're going to do is try to turn that whole thing you just described where essentially you can play anything anywhere and it all moves and feels seamless, which I think is like transparently the correct idea.

Right.

Like just in a vacuum.

Can you pull it off is one question.

But like, is that what gamers want?