John Gruber

It's a real part of Microsoft's strategy here.

And I mean, obviously, Minecraft has been a huge hit on mobile platforms.

So I think you might see Microsoft lean into getting its stuff on the devices in front of you more and more.

It also means this company is going to have to learn new ways to engage gamers.

And there's a bunch of that in here, right?

There's a lot of focus on content and there's a lot of focus on marketing.

And there is a sense of like, we need to find new ways to reach people.

And it's like, is Microsoft going to release a vertical video feed so that you'll go to the Xbox app more often?

Probably.

It's just sitting right there.

And so I think to me, it's like, that is, it's not, they're not after game sales in the same way.

If all you want is daily active players,

You think about the business model differently.

You think about the hardware you sell people differently.

It means something like a handheld makes more sense because, again, you just start to put it in front of people in more places.

To me, it means less interest in sort of huge AAA culture-shaking games and probably, frankly, more investment in Candy Crush.

Like, I think you're not wrong.

Yeah, I tend to agree.

And I think, I don't know, we talked not that long ago about whether Microsoft was going to need to just

walk away from this idea of being everywhere, that the mobile thing wasn't gonna happen, VR is not the next thing that is going to obviate mobile gaming, that maybe this is just a losing battle.