John Heilman

I mean, it's not like... This is not a mystery.

The guys, like...

I gotta say again, not to be too simplistic about it, he's the most streamed artist in the world, Don.

He's number one.

He's number one.

The NFL is the most powerful cultural institution in America, and they have the biggest fan base in the world of any professional sport, and they made the genius, but not all that hard to figure out, decision to put the most popular artist in the world in streaming in front of their giant audience.

I mean, you know, again,

they're brilliant, but also, you know, kind of obvious, kind of an obvious call on some level.

I think of, you know, there are two things, right?

One is, you know, like I said, I go back to the very beginning.

I think it, it confuses, I mean, deeply confuses and, and then,

Like with many bullies who, when they're confused, they get enraged.

It just, the fact of his popularity, I think upsets and, and befuddles, um, the, the make America white again, part of the, of the MAGA movement, which is a lot of it.

And certainly it befuddles Donald Trump.

And so he starts from a position of, of kind of, this is a phenomenon and it's a phenomenon that represents everything about America that he doesn't like, and that he's trying to roll back.

And then you put that on top of the fact that the guy has made, and I thought the comments that he made about ICE at the Grammys were wholly appropriate.

And I share with some people a concern sometimes when Democrats cling to celebrities in a kind of meaningless way.

at this moment for Bad Bunny to get up on the Grammy stage and say what he said was not like, it was not an egregiously problematic statement from the left's perspective.

But I think that also triggers Donald Trump.

I mean, if Bad Bunny had never said anything political in his life, maybe Trump wouldn't have gone so hard in the paint after him.