John Kelly

It's the physical programme where the younger people are accessing content via their phones or devices.

And as you mentioned earlier, you know, with the conduct final and the monster final this weekend, the teams will be released tonight on the social media platforms after training.

So people will have a good graphic of what the team looks like already.

So it probably decreases a little bit.

The All-Ireland final programme for the last year or two has cost eight euro, which is pretty good value when you compare it maybe to the FA Cup final programme, which is £10, or the Champions League final could be up to £15.

So the GAA programme still retains good value, really.

Yeah, absolutely, David.

Probably as a historian yourself, you realise that these documents are primary source material that contain...

not just local history, social history.

You know, looking back at the 1914 All-Ireland Final Programme, it contained an advert for where to buy your volunteer uniforms.

So stuff like this, you know, you can really look back at them and see great history there.

There's a very vibrant collectors community here, David.

A couple of weeks ago, there was a big fair over in Roscommon.

We've had one in Maynooth already this year and there's one in Turles as well.

So there's a great collectors community that keep these programmes alive, swapping and selling and sharing.

And, you know, it's a great community.

Absolutely, absolutely.

A couple of months ago, the 1913 All-Ireland Hurling Final programme sold for €11,000 at auction, so it's quite an inexpensive hobby if you want to go back far enough.

And we are talking about a long game here.

We're talking about really a five-year process.