John Mackey

And then it was looking around, and then we asked the question, like, do you think they liked us too?

Yeah, yeah, yeah, yeah, yeah, yeah, right.

And it turned out they did.

They contacted us a couple days later, flew a team down, and then it was a whirlwind romance.

Six weeks after the first meeting, we were engaged to be married.

And that ended up being our solution.

What I'll never know is if we'd fought, could we have won?

But I felt like this was the best thing.

Whole Foods dropped prices four times in those first two years with Amazon.

Our team members all got raises.

All the hourly people got raises within a month of the deal happening.

Really?

Yes.

Amazon came in and set the new minimum wage back in 2017 at 15 bucks.

So everybody that was hourly went 15 and then they staggered it up from there.

So literally, I don't know,

80,000 people got pay increases, cost Amazon hundreds of millions of dollars to do that, as did it did cutting those prices.

Those were two things that were really, really good for morale, good for our customers.

Our suppliers got, not only did they not get dropped by Amazon, but they studied our movement and they picked up a lot of our suppliers and put them into amazon.com that weren't there before.

So it was really good for a lot of our suppliers.