John Mackey

So for example, Whole Foods' higher purpose, which we articulated, is to nourish people

in the planet.

That's our purpose, to sell the highest quality natural and organic foods possible, help nourish people, help them be the healthiest version of themselves.

And if we do that well, profits result in that.

So that's the first thing.

Purpose is very important.

First principle of Conscious Capital.

Second one is all the stakeholders matter.

What's a stakeholder?

Well, a stakeholder is somebody that has a stake in the business, who's voluntarily trading with the business for mutual gain.

So like customers are trading with the business.

You go to Erewhon, you pay $25 for a smoothie.

They didn't make you buy that smoothie.

You did it because you wanted to.

And so you made a trade voluntarily for your own mutual gain.

Similarly, employees or team members, they work together.

They trade their labor and their time and their creativity and their energy for paycheck or for other types of compensation, benefits and whatnot.

They don't have to work there.

In fact, there's lots of other jobs they potentially could do in a competitive marketplace.

So they do it for their mutual gain.