John Mackey

Third principle, leadership.

We need leaders who are conscious, that have a higher purpose themselves to not just align their pockets and their own compensation.

They're there to serve that business and make it a better business and serve all the stakeholders.

And then the fourth principle is culture.

We spend a lot of our lives at work.

Culture matters.

We have to create cultures that allow human beings to flourish and be happy and where they can find meaning and purpose and love.

I always say at Whole Foods, if you give people two things, they want to work for you forever.

Give them purpose and give them love.

That's what we most crave for.

And by the way, that's why knowing when you have enough money is important.

Because people chase after money, fame, and power because they think if they have those, they will get love.

No.

And those are very addicting.

You can get addicted to any of those.

You don't have to be addicted to them.

But the people I know that chase after those things, they find eventually that it doesn't, no matter how famous they get or how powerful they get or how wealthy they get,

It doesn't fill the void in the heart which only love can fulfill.

So that's what you should chase after is love, not money, power, and wealth.

So anyway, that's conscious capitalism in a nutshell.