John Miles

speaker

649 appearances 4 recordings 3 series first heard Aug 2024 last heard 18 Jun

John Miles’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 1.

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Not For Radio · 709: John Miles · 18 Jun 2026 podcast

And he allowed his team to go on there and read all the shit that they'd been sent.

nah fuck you and then instead of shying away from it he just leant straight into it yeah and but the fabulous thing you know from my point of view was I was like everyone I go why the fuck are they doing that and then when they had the staff you know all their team on there reading it the smart thing they did was they humanized the brand yes was that Vodafone was oh who are they you know yeah

Whereas sort of one user, oh, it's actually all Kiwi's work there.

And they've got feelings as well.

And they see things in there.

Oh, that one hurt.

So they really humanized the brand.

I thought it was brilliant.

I don't know for sure, but my guess would be it'd be extremely reactive because they went, shit, we're getting a lot of complaints.

Well, let's tell everyone.

And everyone went, yeah, that's a great idea.

And if it hadn't been Jason as a marketer, if it had been Bob the accountant, it would never have happened.

But you know, strategically incredibly clever.

Oh, I think it's people backing themselves, you know, of actually going out there and saying, OK, we've overthought this one enough and we really have to just go in and make a call and go for it.

And I think that's where, you know, the term comes from, where people have really made a giant cock-up fail fast came.

You know, they turned around after the...

Rebrand it.

They'd really stuffed up and they'd go, oh, we're failing fast.

We're going to go on to the next thing.

But unless you fail fast, you don't learn.

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