John Nardone

Boy, you know, it's very seasonal.

So as you can imagine, in fourth quarter, when our big retail clients are spending for the holidays, the numbers get really, really large.

So we probably range anywhere from 15 billion to 40 billion a month, depending on the time of the year.

Well, certainly we pay attention to impression volume a lot.

But to be really honest, what I'm more focused on is the long-term progression of the clients in terms of their ability to use the data successfully.

A lot of what...

drives that impression volume is helping to move the client and their agency's internal processes so that they're capable of executing more efficiently and using the data.

As I said, the Mad Men sort of model of advertising needs to change to take advantage of this data, and clients and agencies are just learning how to do that.

It's the very early days of this sort of data-driven creative model, and so what we've found

testing running lots of interesting pilots and doing a lot of sort of hand-in-hand working with the clients and agencies is what gets them using the data having success learning what works and that ultimately drives the impression volume so we try to build 18 month learning

their messaging and their success metrics.

Which team?

You mean overall?

No, no, we're global.

So we have offices in Germany.

I run the whole company.

CEO of the whole company, but the U.S.

obviously has become the key dominant market.

We're 280 employees globally.

Yes, the company's been profitable since day one, and that's why there's never been a penny of outside capital.