John Noble

So I think in the end, that interest was there.

And I think we're only just starting to tap into it.

I know we've got three races, but you look at what Liberty and F1 are doing now with Apple TV, for example, trying to expand horizons.

We know there's sponsorship interest in the States.

You look at Otro Capital, for example.

You look at where Christian Horne has been speaking to in terms of investors going forwards.

It's America.

Yeah.

Now you look at the Middle East was a focal point over the past four or five years.

Maybe things are shifting now.

Maybe America's a lot of untapped potential still there.

So I think we're still only at the start of a journey in terms of America and F1.

I can't imagine we'd go more than three races.

I think that's already kind of close to saturation point for an F1 world championship.

But all those, you know, small shoots were there back in this era in terms of Austin and

in terms of that team that never happened.

But absolutely correct that you're creating a startup, especially in that era pre-cost cap, was never feasible, was never going to happen.

And I think it's quite smart to realize that there was no way to do it because it's very, very easy for CEOs of big companies to say, yeah, we can come in and we'll buy this and we'll be winning races in a couple of seasons in the championship in five when there was never, ever on the cards.

Yeah, it was a relationship that wasn't working.

I remember Colin Collis, the team principal, who...