John R. Miles

and maybe I'll let you take it from there.

Before we continue, a quick note.

If today's conversation is making you reflect on where your energy is going, I want to invite you to go deeper.

At theignitedlife.net, I'm sharing reflections, tools, and frameworks to help you not just understand these ideas, but actually apply them.

Because insight alone doesn't change your life.

Applied insight does.

If you want to start aligning your energy with what truly matters, you can explore more at theignitedlife.net.

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Now, back to my conversation with Diana Hill.

Well, I'm going to just do an offshoot from sunk cost fallacy.

I just interviewed Alex Emus and he and Richard Thaler, the Nobel laureate, just rewrote Richard's famous book from 30 years ago.

And on this whole sunk cost fallacy, they review 30 years later, is the science still correct?

So if you want to learn the answer to that, then tune into that episode with Alex, because he goes through it in detail.

Well, that's at the heart of it.

When Thaler originally wrote that book, almost everything was

done in the lab or the classroom.

And now with the evolution of mega studies, especially what Katie Milkman and Angela Duckworth are doing with their behavior change for good initiative, it sure is expanding the validity or non-validity of many of these

theories and biases that came about before.