John Rush

But figuring that out and then just being the company that just does that again and again and again, just puts you in a really cool place. And I just think like we might be, it might be the right time. We like, we might be, it sounds crazy and it sounds early, But at the same time, the Artemis mission is happening. Humans are going to be on the moon.

And I think when that happens and we see... We're going to see HD video of humans walking on the moon in a couple of years. And that's going to be crazy because all we have is the really grainy footage from the 60s that no one believes anymore and everyone thinks it's a conspiracy theory. And it's going to happen again.

And it's going to be undeniable because it's going to be live streamed and there's going to be people on the moon. I'm sure people will be like, it's fake. It's not real. But...

it will be real and most people will like wake up and then i think the financial community will wake up engineers will wake up everyone will wake up and say like i want to be doing stuff on the moon just like you know five six years ago people or even ten years ago people were like well the spacex thing is working now like i want to do something in low earth orbit and whether that's a satellite or imagery planet labs planet labs just takes photos of the earth constantly and then they can sell that data to all sorts of different resources like hedge funds or weather companies there's a whole bunch of things that are valuable there

The question is, what is the Planet Labs of the moon? What is the Varda of the moon? I think that that becomes a really, really interesting question. I don't really have a firm conception, but I just think now is the time to start thinking.

It just depends on like who you are and what you want to be doing with your life. Like there's, there's, it's totally valid to be like, I want to build a lifestyle business or I want to build a big business or I want to build something really slow or, you know, I want to have full control and not raise like all these things are valid. I just think like,

For the right person out there, there's probably someone who's like, yeah, you know what? I have been obsessed with the moon when I was five years old and I have some skills that are relevant here. Why don't I just go after this? And then I can always build a million dollar business later. But yeah, these moonshot companies, it's either going to be a billion dollar business or you're going to have

literally lit a billion dollars of other people with money on fire and and it's gonna be a disaster hopefully it's not like a fraud and you actually just spent it on important things and it just like didn't go well which happens all the time and that's fine everyone signs up for that but uh but yeah i mean um i do think that there are lots of people who who are who like they lose a little bit of that you know childlike wonder and if your childhood

was all about you know doing something really ambitious or like at least give it a shot you know like why not try and get the first thing done build the pitch deck raise the money go hire some people figure out the next thing i mean a lot of people are doing this like post liquidity like there's there's the the robin hood the co-founder of robin hood the trading app became very, very wealthy.

I mean, that's a multi-billion dollar business. And he's always obsessed with space. And so he's doing solar panels in space and then capturing the energy and then beaming it down to earth with a laser. Now, I haven't looked into the numbers. I have no idea if this will work. It sounds crazy to me. Who knows? But like, it's super cool.

And I'm glad he's doing that instead of just like buying another yacht or something, you know, like go for it, like do something cool. Why not?

Yeah.

Yeah, I get you. Well, the next one is a little bit more tactical and a little bit less of a moonshot. I think that this could be, it'd be hard to make this next one a true lifestyle business because it is pretty capital intensive. But I do think that there's a way to make, to de-risk this to the point where you're pretty much guaranteed to make money. Yeah.

And so I'll walk through it and then I'll give some examples of other companies that I think kind of fit into this narrative. So one common problem that I was actually just talking to a kid who's younger who said like his parents really didn't want him to become an iPad kid. And so they got him this locked down Kindle Fire that was just for reading eBooks.

But then he learned how to code and learned how to hack it so that he could play Clash of Clans on it. And it was just a very funny story. And it actually taught him how to code. And now he's like a software developer and a founder. And it was like a great experience instead of just having the dopamine fed straight into him. But I think that it's a very common thing

theme that everyone feels addicted to their phones. But adults really can't go back to the dumb phone. It's just too much of a shift. And so a lot of the like dumb phone companies haven't done all that well. But I think that there's a bigger opportunity to go after the kid's phone.

And so I was kind of jokingly called this like, you know, the iPhone, what comes after I? Well, it's J and then it's K. K phone, maybe it's the kid's phone, but then you could, you know, broaden it out. But when I heard the reviews of a lot of these AI hardware companies like

the humane ai pin or or the rabbit r1 a lot of the reviews kept coming back to the fact that these you know there were a lot of problems like they weren't as full featured for like a power user who wants like the right answer every single time but for as a cute little device for a kid to carry around i love the idea of a rabbit r1

going into a six-year-old's hands and it's like, what does it need to do? Well, it needs to take a picture of a flower and tell the kid what flower that is. And if it gets it wrong, it's not that big of a deal because they still learned about some flower or some animal. And then it needs to be able to make an emergency call to family and Let the family know where the kid is.

But it doesn't need to be able to install Clash of Clans or Fortnite or Minecraft or any of this stuff. It just needs to do a few basic things. Maybe it could be a watch form factor. Maybe it's a tablet thing. Maybe it's another device. But you're just deliberately...