John Siracusa

But there's there's two options, 256 or 512.

Like those are your only choice and color.

There's color and 256 or 512.

And obviously that saves costs because you don't need to make lots of varieties, although Apple does have to make the colors and whatever ratios they have to kind of guess about that.

But the really important thing about that is someone who doesn't care about computer specs now does not have a million decisions to make to buy this.

They just pick the color they want.

And then there's the cheap one and the expensive one.

Even if they don't know the differences between the cheap one and the expensive one, if they don't care, they're going to get the cheap one.

Like there's literally one choice besides color.

And that choice is a hundred dollar difference.

And I think people can just pick that base.

Like, Oh, if you, if they say, why is this one a hundred dollars more, you start talking about it and they're like, Oh, nevermind.

I'll just have that other one.

Or they're like, oh, I like that touch thing.

I guess I have to get the marks.

But that's it.

Those are the only options on this computer, which is incredibly smart.

Even if Apple didn't do it for these reasons and they just did it for cost, it is going to make this computer the easiest Mac to buy because you have to make fewer decisions.

And that is a tiny phone, a medium-sized tablet, and a kind of small laptop.

All cost the same price.