John Siracusa

The the market has been focused on, you know, sort of competition between two different ways of making good TVs divided by whether or not you can turn on individual pixels.

Every time someone talks to me about TV online, I always say that I demand per pixel lighting control.

That is obviously the technically best way to form a nice picture, which is that you can turn individual pixels on and off.

And you're thinking, doesn't every TV do that?

Doesn't every monitor do that?

What are you even talking about?

Well, lots of televisions and lots of monitors to make a single pixel turn on have to turn on a huge amount of light behind that single pixel.

Studio display turns on the entire backlight.

If you just want one pixel to be turned on.

All the other pixels are trying mightily to prevent the backlight from going through, but there is just one giant backlight.

And if you make a black screen with a white pixel in the middle of it, the entire backlight is on.

And the screen is trying to not let you see any of it except for that one white pixel.

That's very difficult.

And various technologies for stopping you from seeing that entire backlight have been tried over the years, but they can't stop all the light, which is why if you take the studio display, put it in a pitch black room and make the studio display show a black screen, it will light up your room.

Because that's just the way it is.

And then as you go down the spectrum, okay, let's break up the backlight into a bunch of little pieces.

And then we'll just turn on the little pieces that are behind things.

So if we have a single white pixel in the middle of a black screen, we'll just turn on like a one inch by one inch square behind that pixel.

but then you get a little glowing region around the one-inch pixel.

People refer to that as bloom.