John Siracusa

And part of the reason this is a big announcement is that TCL...

is I think the only company in the industry that has decided to do this.

Not because it's like, I don't think it's like exclusive tech to them, but like to do this, they basically had to either redo their existing factory or build a new one.

I'm not sure which they did, but like you have to change your entire LCD system

manufacturing line to do this and everyone else is like our current stuff is fine we don't want to bother with that but tcl decided to make the investment and now i believe they are the only company for now that is going to be putting out these super quantum dot things and these are the tvs most people buy most people buy don't buy oleds most people don't buy certainly don't buy qd oleds those tvs are very expensive people buy plain old lcd tvs because they're cheaper to manufacture and cheaper to buy now this x11 l tv with 100 of bt 2020 not a cheap tv

But, you know, in theory, as volumes increase, this technology will trickle down.

It is, you know, in theory, it is as cheap to manufacture as LCD screens that they're putting on RAM.

There are tiny OLED screens they're putting on RAM.

It's inexpensive to use this technology.

And so Sony is partnering with them.

In theory, they could have first dibs access to a monitor.

lcd non-per-pixel lighting control technology that nobody else has meanwhile just the year or two before this sony was like we've got our own rgb backlight look at our backlight we have all different colors here and we have this cool processing to figure out what color to make all the little backlight regions and they they did the thing i think i talked about on the show where they stripped off the layers of the tv so you would just see the backlight and say look you can kind of see what the picture is even just from the backlight it's like that's great sony i just look at it and roll my eyes and i say per pixel lighting control or bust um

Anyway, that's Sony and TCL.

I'm not too broken up about it.

I don't buy these TVs anyway.

These are most of the TVs that Sony wants to sell.

They should partner with TCL to make these because they look like really good LCD TVs.

All I care about is the high end, and the high end is LG Tandem OLED with no white subpixel and Samsung QD OLED with no white subpixel.

That's all I care about.

I will be sad if Sony stops making an OLED TV, but the rumors are not that they're going to do that.