John Siracusa

They don't break it down.

And services are incredibly high margin margins.

And hardware is less so.

So when they say, oh, our margins were like 50% or whatever, it doesn't mean they have 50% margins on their hardware or all their hardware or any specific hardware.

It just means overall across the entire things they sell, phones, services, you know, Apple care warranties, like everything, our overall margins were 50%.

I'm sure some products have margins that are higher than that.

I'm sure some products have lower ones.

And of course, services, I'm sure their margins are really high.

So it's hard to back solve to see what they are.

But I would imagine that if, you know, next year at this time, if RAM prices have not come back to sanity, we're going to be looking at products and trying to figure out where Apple buried the massively increased RAM costs.

Right now, I'm not even sure Apple is experiencing massively increased RAM costs because of their long-term deals and because of when these might have been manufactured.

you know looking looking at the macbook air m5 it looks a lot like the macbook air m4 updated for with it with the m5 and with some new specs and it's nice it gets the n1 because again wi-fi 7 and bluetooth 6 um it looks just like a straight up good upgrade the ip the iphone macbook air m4 was a great computer the macbook air m5 is also a great computer and the price is reasonable

We didn't even know it!

No, they didn't though.

So here, first of all, just do this clarification from Andrew Cunningham from Ars Technica, who says that Apple spec pages still draw a distinction between the efficiency cores in the M5 and the non-super performance cores in the M5 Pro, M5 Max.

So basically there's three kinds of cores from Apple's marketing perspective.

There are super cores, which are essentially the most powerful cores in the M5 line.

Those are called super cores.

That's, I mean, that's just a marketing thing.

You could have just called them power cores there.