John Steele

So they hire some guy in the basement.

I mean, I'm in a basement, but hey.

They get some guy in the basement who they can afford.

And many times after that, they have nothing to show for it.

And they're out.

That money was put on their credit card or their home equity.

So our goal was to bring world-class software development and true agency to people who wouldn't usually be able to afford it.

So we put together packages that help

startups actually be able to afford it.

So people can split the payment between cash and equity.

So for example, our publish rate is $84 an hour, but we'll do a 50-50 split.

So you can get the cash portion that you have to pay down to $42 an hour, which is usually at or under what you're going to have to pay anybody else.

And for that, you get a team leader and usually a front-end developer and a back-end developer.

So it really depends on how difficult it is.

A Chrome app is usually going to be pretty straightforward.

And usually we're talking mobile apps or web apps, something a bit larger than that.

Chrome app is probably in the 25K range.

But we like to tell people that when somebody comes to us and they say, hey, I want to build this app.

I just want you to build it and then go away.

They usually don't understand software because software never dies.