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John Valetto

๐Ÿ‘ค Speaker
52 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
California's Wine Industry Is in Crisis

A lot of things went through our mind because we couldn't really believe that these big wineries that we've been doing business with for 25 years are now not re-signing the grapes.

The Journal.
California's Wine Industry Is in Crisis

These are big wineries that control maybe 10% of the wine that goes on restaurant tables and things like that.

The Journal.
California's Wine Industry Is in Crisis

You grow grapes all year, you beautiful crop on this vine, it's just gorgeous.

The Journal.
California's Wine Industry Is in Crisis

And then to see them not being harvested, it's just very upsetting.

The Journal.
California's Wine Industry Is in Crisis

But as an economic thing, you can't bring them all in because then you have to spend more money to process them.

The Journal.
California's Wine Industry Is in Crisis

Yeah, it's pretty devastating.

The Journal.
California's Wine Industry Is in Crisis

We've had to make some changes.

The Journal.
California's Wine Industry Is in Crisis

We haven't really had to do major layoffs, but we had to just do hourly cutbacks and different things like that.

The Journal.
California's Wine Industry Is in Crisis

So what happens there, if you have a major or big inventory of bulk wine, you're going to have to be discounting it greatly in order to sell it.

The Journal.
California's Wine Industry Is in Crisis

We have a regulation baseball field, Field of Dreams here at the winery.

The Journal.
California's Wine Industry Is in Crisis

Wow.

The Journal.
California's Wine Industry Is in Crisis

and then along with our hospitality center we have a beautiful patio for uh concerts and things like that that we're doing now so we're doing all these different things to try to bring consumers and new consumers here to the winery uh once people taste our wines they always come back for more so uh that's what we're that's what we're hoping

The Journal.
California's Wine Industry Is in Crisis

Yeah, every vine for us is like part of the family.

The Journal.
California's Wine Industry Is in Crisis

So on a personal level, it's devastation.

The Journal.
California's Wine Industry Is in Crisis

But again...

The Journal.
California's Wine Industry Is in Crisis

You have to put that aside because we have to run the business.

The Journal.
California's Wine Industry Is in Crisis

So that's gonna happen.

The Journal.
California's Wine Industry Is in Crisis

That's gonna happen more and more on making those tough decisions and pulling out some points.

The Journal.
California's Wine Industry Is in Crisis

This has to happen.

The Journal.
California's Wine Industry Is in Crisis

Well, that's a good, that's a tough question.