John Valetto
๐ค SpeakerAppearances Over Time
Podcast Appearances
A lot of things went through our mind because we couldn't really believe that these big wineries that we've been doing business with for 25 years are now not re-signing the grapes.
These are big wineries that control maybe 10% of the wine that goes on restaurant tables and things like that.
You grow grapes all year, you beautiful crop on this vine, it's just gorgeous.
And then to see them not being harvested, it's just very upsetting.
But as an economic thing, you can't bring them all in because then you have to spend more money to process them.
Yeah, it's pretty devastating.
We've had to make some changes.
We haven't really had to do major layoffs, but we had to just do hourly cutbacks and different things like that.
So what happens there, if you have a major or big inventory of bulk wine, you're going to have to be discounting it greatly in order to sell it.
We have a regulation baseball field, Field of Dreams here at the winery.
and then along with our hospitality center we have a beautiful patio for uh concerts and things like that that we're doing now so we're doing all these different things to try to bring consumers and new consumers here to the winery uh once people taste our wines they always come back for more so uh that's what we're that's what we're hoping
Yeah, every vine for us is like part of the family.
So on a personal level, it's devastation.
You have to put that aside because we have to run the business.
So that's gonna happen.
That's gonna happen more and more on making those tough decisions and pulling out some points.
This has to happen.
Well, that's a good, that's a tough question.