John Yelnik

We knew that it was an ASIC shoe. And we thought almost immediately that it was a particular style of shoe called the Gel Creed.

We knew that it was an ASIC shoe. And we thought almost immediately that it was a particular style of shoe called the Gel Creed.

We had a law enforcement purchase program where police officers and even firefighters could order from ASICS directly at a discount.

We had a law enforcement purchase program where police officers and even firefighters could order from ASICS directly at a discount.

We had direct evidence from a purchase order with his signature on it. And that was an aha moment.

We had direct evidence from a purchase order with his signature on it. And that was an aha moment.

Michelle, you wanted this on tape.

Michelle, you wanted this on tape.