Jolie Myers

So I downloaded Red Note. originally known as Xiaohongshu, a little while ago before the wave really hit. But I've been following the trends for a few years now. It really started in China as an answer to Instagram, which is censored domestically in the country. And its intent was to operate as an Instagram slash Pinterest. So the demographic really looks...

Like women, young women living in urban cities. It's a lot of lifestyle. It's a lot of makeup, beauty, fashion, travel tips. Things that you would see when you log on to Instagram.

Like women, young women living in urban cities. It's a lot of lifestyle. It's a lot of makeup, beauty, fashion, travel tips. Things that you would see when you log on to Instagram.

Like women, young women living in urban cities. It's a lot of lifestyle. It's a lot of makeup, beauty, fashion, travel tips. Things that you would see when you log on to Instagram.

Okay, so this is sort of like what I'm seeing on my feed. This is automatically what I get.

Okay, so this is sort of like what I'm seeing on my feed. This is automatically what I get.

Okay, so this is sort of like what I'm seeing on my feed. This is automatically what I get.

Yeah, so I see a lot of, like, American versus Chinese lifestyle content. Like, here's a vlog, the top one is just a woman shopping in a Chinese supermarket and saying, like, Americans, is this what you see in your supermarkets?

Yeah, so I see a lot of, like, American versus Chinese lifestyle content. Like, here's a vlog, the top one is just a woman shopping in a Chinese supermarket and saying, like, Americans, is this what you see in your supermarkets?

Yeah, so I see a lot of, like, American versus Chinese lifestyle content. Like, here's a vlog, the top one is just a woman shopping in a Chinese supermarket and saying, like, Americans, is this what you see in your supermarkets?

Also, that's so cheap. Oh, here's a video of a guinea pig being brushed. How soothing is that?

Also, that's so cheap. Oh, here's a video of a guinea pig being brushed. How soothing is that?

Also, that's so cheap. Oh, here's a video of a guinea pig being brushed. How soothing is that?

He's so combed.

He's so combed.

He's so combed.

So this sort of started ironically because users, in their frustration and their ire over what was going to happen to their beloved app, then started saying, you know what?

So this sort of started ironically because users, in their frustration and their ire over what was going to happen to their beloved app, then started saying, you know what?

So this sort of started ironically because users, in their frustration and their ire over what was going to happen to their beloved app, then started saying, you know what?

If the government wants us to be afraid of Chinese government surveillance and I think this is total nonsense, I'm going to stick it to the government and do the one thing that they would fear the most, which is get even more Chinese.