Jon Acuff

So procrastination steps in and goes, you don't have to do that for like seven months.

Like, no, no, no.

Like, let's put that off.

Like, I got you.

And it quote unquote solves the problem for seven months right up until it's an emergency and it's the week before.

And she says, hey, you guys are coming next Tuesday, right?

And you go,

Actually, I've been meaning to tell you this for seven months.

No, I'm not.

Or I want to write a book, but I'm afraid of the criticism.

So like the way I think about it.

I never had a stranger on Amazon write a one-star review about me when I worked for Home Depot.

When I was writing rug headlines, no one ever said, John Acuff is terrible at sitting in his cubicle.

He writes the worst rug headlines.

You can tell he doesn't understand rugs.

But when I actually did the book and I got it across the finish line and I stopped procrastinating, I got criticism.

So in that moment, criticism would approach me and go –

Man, criticism would cripple you.

I'll take care of this.

I'll make sure you never get criticized publicly for anything you create.