Jon Acuff

But the idea that you waited until the last second and you did your best just isn't true.

Like they've studied that forever.

And also nobody's first draft is their best draft, meaning if we're honest, if we gave ourselves 24 hours to look at it again, you find a mistake.

You find an improvement.

You find an enhancement.

But people will go, well, no, procrastination is actually a tool that really serves me.

And that's just not true.

Like, if we're really honest, we know with a little bit more breathing room, with another look at it, you find something that you didn't see before.

Or you have somebody review it and they find something you didn't see before.

But those are the patterns I see again and again and again that just bump up.

Yeah, totally.

And you could do it.

You could execute it.

Or ask a bunch of people for feedback or like even saying to your wisest friend, poke holes in this.

Would you read this chapter and poke holes in it?

Because as soon as it's released, readers are gonna.

I'd rather you poke them now and let me figure out great responses to those holes than launch it.

Yeah, we've all written that book.

So what you just described was like, oh, I know the book I'm thinking of.

Well, and so I would say what's interesting about that exact situation, whether that's a business, whether that's an album or a book, is I think where it shows up is you get it done at the last second and you talk about it less than you would if you had really worked hard.