Jon Acuff

are you sure we get to do this?

Like I get to, and you would go, yeah, you have permission to have a delightful summer cap experience.

And I guarantee it took them a few hours or a day to kind of like, all right, this seems too good to be true.

And hopefully by the end of the experience, they're like, no, I want this type of thing coming home with me.

What does it look like for me to give myself permission?

Yeah, so the dream is really figuring out what you want, what you desire.

So I've helped probably a million people with goals.

I've still never met somebody who said, John, I just decided today to have grit.

I decided to have willpower and sacrifice and persistence.

No one ever changes that way.

No one ever willingly leaves their comfort zone.

What usually happens is there's something worth – there's something outside of their comfort zone worth being uncomfortable for.

Like one of my big theories is –

Like desire creates discipline, not the other way around.

So in my life, mid 30s, I start blogging and I start going, oh, my gosh, there's a world out here.

I can use my voice.

And that led to discipline.

I didn't start getting up earlier because I was like this psycho Mark Wahlberg 2 a.m.

burpee guy.

I started getting up earlier because I bumped into a desire writing.