Jon Delaney

or they look really real.

And then there's the next level of bot, which is the one that I'm concerned about.

And these are bots that comment about topics, news.

So internally, and I've never talked about this ever.

Let's say, for example, we post a news article.

on Instagram and right when we hit post, there will be four or five comments right after I hit refresh four or five article or four or five paragraph article with a headline.

I hit refresh.

It's three seconds.

There's a two sentence comment about that topic.

Sean, that's humanly impossible.

So the question is,

What are they trying to do?

We have restricted our Instagram approximately 1,000 accounts.

Restricting means if we find somebody to comment something so fast, and we're not talking a word.

I'm talking sentences.

within a second or two, that means you're a bot.

There's something that's not genuine about you.

And we've got about a thousand accounts over the three years that we started doing that.

And what scares the shit out of me, Sean, is when I look at those accounts, some of them clearly look fake.

I have found accounts, Sean, that look like real fucking people to the point where