Jon Emont

One of Nike's main Chinese rivals is a company called Anta.

It was started in 1991 and was originally a factory for Western companies before striking out on its own.

Price was one way Anta started beating Nike.

But its quality was also making huge leaps.

And then they also signed NBA players like Klay Thompson.

Yeah.

And then Kyrie Irving.

And Anta was quicker to jump on trends than Chinese shopping culture.

Lots of sales are happening not just online, but on social media via live streams.

Nike, on the other hand, has been criticized for relying too much on its past.

For instance, younger Chinese customers wanted variety and innovation, but Nike was still leaning on its classics like Air Jordans.

All these factors have created real pain for Nike's business.

After years of double-digit revenue growth in China, the company is now seeing double-digit declines.

Nike said it's working hard to turn its business in China around by writing off unsold inventory and revamping its stores.

The executive said in March that sales of running products were growing.

As we've covered a lot on the show, Nike is also struggling everywhere, including in the U.S.

So how much do you think this is a product of Nike just slipping across the board versus Nike struggling specifically in China?

Nike isn't the only American brand struggling in China right now.

A lot of U.S.

companies are having a hard time there these days.