Jon Ferrara

And I saw it was going to change the way we work and play, the way customers make buying decisions, the way companies need to engage them.

And I looked for a relationship manager that incorporated social.

I couldn't find it.

And then I saw that relationship managers or contact managers are literally broken.

Because today you really live in Outlook, Address Book or Google Contacts and all three of them separate email, contact and calendar, which means if you go to a contact record, you don't have context.

Context is the history of email, calendar and social that you and the team have had.

And today, contact managers don't have that because email, contacts and calendar are three separate tabs and don't include social.

And then I started looking at CRM and I really just was aghast because CRMs today don't stand for customer relationship management.

They stand for customer reporting management.

You actually have to force your salespeople to use it.

That's why they call it Salesforce, because you have to force salespeople to use it.

And I don't think you should.

We went into Alpha, we basically formed the team in 2010, Alpha 2011, Beta in 2012, turned the paywall in 2013.

And I'll tell you what, Nathan, just like with Goldmine, I was early to the idea of an intelligent social relationship manager that works for you because

Back then, people were still figuring out that Facebook might be a place to hook up with your high school sweetheart.

Twitter is a place.

LinkedIn is a place to get a job.

And Twitter is a place where propeller heads tell each other when they're going to the bathroom.

And so I think that the market had to mature and understand that business is social.

Life is social.