Jon Lee

And then we had a offer optimization engine, which after the user figured out the right keyword and paying the right price, make sure that we send them the right experience so that they ultimately converted on that.

Arbitrage.

So we would buy on a cost per click and we'd sell on a cost per lead or a cost per action or a cost per sale.

And basically we would use our own proprietary technology to buy low and sell high.

And we did it about 90 times a minute and had built a very programmatic approach to be able to do that.

And so we started this company out of our apartment in Palo Alto.

There was a lot of halo, a lot of work, pretty much worked around the clock.

Yeah, it's around 2004 to 2006.

And we built a $47 million business basically in two years.

We didn't raise any venture financing.

So it was all personally funded out of credit cards and loans and all that kind of good stuff.

That was annual top line revenue.

Okay.

Got it.

So we scaled very quickly.

And so we learned very quickly that we could apply, you know, in my background's mathematics.

So we applied algorithms to being able to effectively do the arbitrage.

And so once we figured out one category within lather, rinse and repeat across different categories.

Um, well, I can't talk about the actual exit value.

Oh, come on, John.