Jon Quast

probably breaking your lunch down into four payments over the course of a year, maybe not necessarily the best thing.

But here's what's interesting here.

This is some data from Klarna that they're sharing.

When it comes to canceling your credit card, switching to buy now, pay later,

People who earn $100,000 or more annually, they're the ones who are making the switch more than anyone else.

This is actually a higher-end consumer thing that is happening, not so much at the lower tiers financing a burrito.

These are people who are making good money, and they're switching, and one of the big motivations is a 0% APR.

You look at what Klarna just launched as far as its subscription services.

Yeah, they're not necessarily cheap.

$20 a month for premium, $45 a month for the max.

But comparably, we're looking in the same ballpark as these higher-end credit cards.

And so, maybe they're looking at the data saying, we see who is making the switch to our platform, and we're going to offer them a higher incentive for this kind of a tier of consumer.

And so, very interesting move by Klarna.

I've been dismissive of the buy now, pay later space because I'm not a user of it.

I would say that I fall into the category of not really understanding the motivation from a user perspective, but also the investment

thesis.

But I will say that as I've dug in a little bit deeper here with Klarna and tried to understand what they're doing, I mean, to your point, Matt, as far as the perceived riskiness of this, if your top adopters are some of your highest income people, that is actually lower risk than what a lot of people might think.

And so definitely something that I need to do a little bit more digging into and not be so dismissive because it does seem like there's something here for investors.

Well, for my company today, we are going just three in completely different categories of the stock market.

I'm going with Badger Meter, symbol BMI.