Jonathan Courtney

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

It's just another little hack when I get stuck writing copy.

It's just another little hack when I get stuck writing copy.

It's just another little hack when I get stuck writing copy.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I'm going to get three gold Rolexes minimum so that I can open my ads account. I have another random idea for you.

I'm going to get three gold Rolexes minimum so that I can open my ads account. I have another random idea for you.

I'm going to get three gold Rolexes minimum so that I can open my ads account. I have another random idea for you.

What if I say it in one sentence? What if I say it in one sentence?

What if I say it in one sentence? What if I say it in one sentence?

What if I say it in one sentence? What if I say it in one sentence?

Now that weed is legalized in so many places, there are people like me who don't like the smell of it. And now it's everywhere. It comes into your apartment. If someone can figure out a way to get rid of that smell and help with this issue, they're going to make trillions. For both the people who are smoking and the people who are receiving the smoke in cities, in cities especially.

Now that weed is legalized in so many places, there are people like me who don't like the smell of it. And now it's everywhere. It comes into your apartment. If someone can figure out a way to get rid of that smell and help with this issue, they're going to make trillions. For both the people who are smoking and the people who are receiving the smoke in cities, in cities especially.