Jonathan Courtney

Yeah.

Yeah.

I love that book. You remember that book? I remember it and I love it. And I actually refer to it a lot in my training when I'm training people in facilitation.

I love that book. You remember that book? I remember it and I love it. And I actually refer to it a lot in my training when I'm training people in facilitation.

I love that book. You remember that book? I remember it and I love it. And I actually refer to it a lot in my training when I'm training people in facilitation.

That you were covered in egg juice and the smell of it.

That you were covered in egg juice and the smell of it.

That you were covered in egg juice and the smell of it.

Absolutely. Especially if you're, I think one of the best analogy formats, because I remember, so Made to Stick is an amazing book. It also talks about this concept of the curse of knowledge, which is amazing. The idea is that once you know a topic, you now can't like, you can't act as if you don't know it anymore.

Absolutely. Especially if you're, I think one of the best analogy formats, because I remember, so Made to Stick is an amazing book. It also talks about this concept of the curse of knowledge, which is amazing. The idea is that once you know a topic, you now can't like, you can't act as if you don't know it anymore.

Absolutely. Especially if you're, I think one of the best analogy formats, because I remember, so Made to Stick is an amazing book. It also talks about this concept of the curse of knowledge, which is amazing. The idea is that once you know a topic, you now can't like, you can't act as if you don't know it anymore.

You can't imagine what it's like to be a person who doesn't know this thing anymore. And so you actually get worse at explaining something the more you know it. So when I'm trying to sell facilitation training, and I've been a facilitator and a designer for 14 years, I have to remember this curse of knowledge thing and bring myself right back to the basics.

You can't imagine what it's like to be a person who doesn't know this thing anymore. And so you actually get worse at explaining something the more you know it. So when I'm trying to sell facilitation training, and I've been a facilitator and a designer for 14 years, I have to remember this curse of knowledge thing and bring myself right back to the basics.

You can't imagine what it's like to be a person who doesn't know this thing anymore. And so you actually get worse at explaining something the more you know it. So when I'm trying to sell facilitation training, and I've been a facilitator and a designer for 14 years, I have to remember this curse of knowledge thing and bring myself right back to the basics.

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people