Jonathan Courtney

I'm very surprised about that. I think this is one of my favorite books of all time.

I'm very surprised about that. I think this is one of my favorite books of all time.

He created a company called CD Baby, which he sold for either 30 million. So he created an online digital product, sold it for many, many, many million. And then he just went off and disappeared and decided to not do that anymore. And he's just living a really fun sounding life. And so it's inspirational. He's like a, he's a creative, I guess it connects with me.

He created a company called CD Baby, which he sold for either 30 million. So he created an online digital product, sold it for many, many, many million. And then he just went off and disappeared and decided to not do that anymore. And he's just living a really fun sounding life. And so it's inspirational. He's like a, he's a creative, I guess it connects with me.

He created a company called CD Baby, which he sold for either 30 million. So he created an online digital product, sold it for many, many, many million. And then he just went off and disappeared and decided to not do that anymore. And he's just living a really fun sounding life. And so it's inspirational. He's like a, he's a creative, I guess it connects with me.

Yes, exactly. So he didn't get caught up in the money making.

Yes, exactly. So he didn't get caught up in the money making.

Yes, exactly. So he didn't get caught up in the money making.

So he can teach you things and he doesn't need any money anymore, but he's teaching because he wants to teach. And I think that's really interesting. Next one, Double Your Profits, another old school looking book by Bob Pfeiffer. I don't know if you know this one. It's really, really good. So this book is 78 Ways to Cut Costs, Increase Sales, and Dramatically Improve Your Bottom Line.

So he can teach you things and he doesn't need any money anymore, but he's teaching because he wants to teach. And I think that's really interesting. Next one, Double Your Profits, another old school looking book by Bob Pfeiffer. I don't know if you know this one. It's really, really good. So this book is 78 Ways to Cut Costs, Increase Sales, and Dramatically Improve Your Bottom Line.

So he can teach you things and he doesn't need any money anymore, but he's teaching because he wants to teach. And I think that's really interesting. Next one, Double Your Profits, another old school looking book by Bob Pfeiffer. I don't know if you know this one. It's really, really good. So this book is 78 Ways to Cut Costs, Increase Sales, and Dramatically Improve Your Bottom Line.

This is a book I read... Two days ago, again, and I read it almost like every quarter. It's just a good reminder of little tactics. And you can open up a page and there'll be a tactic in there. I think one of my favorite things is this chapter. It's also one of the most highlighted ones, chapter 10, step 10. And it's maximizing customer satisfaction leads to bankruptcy.

This is a book I read... Two days ago, again, and I read it almost like every quarter. It's just a good reminder of little tactics. And you can open up a page and there'll be a tactic in there. I think one of my favorite things is this chapter. It's also one of the most highlighted ones, chapter 10, step 10. And it's maximizing customer satisfaction leads to bankruptcy.

This is a book I read... Two days ago, again, and I read it almost like every quarter. It's just a good reminder of little tactics. And you can open up a page and there'll be a tactic in there. I think one of my favorite things is this chapter. It's also one of the most highlighted ones, chapter 10, step 10. And it's maximizing customer satisfaction leads to bankruptcy.

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.