Jonathan Courtney

That's what I want to talk about. So can I pick your brain on a few different angles of this and try to be the voice of your audience here? Yes. Okay, first of all, most people, the first thing they say, as you already said, is, oh, easy for you to say because you have a big audience.

So now let's assume we're both talking about this from the perspective of people who started out doing this without audiences. And then the second thing is, okay, the people you're reaching out to are probably already very successful. Um, usually in the case that when we're reaching out to people, they're a lot more successful than us.

So now let's assume we're both talking about this from the perspective of people who started out doing this without audiences. And then the second thing is, okay, the people you're reaching out to are probably already very successful. Um, usually in the case that when we're reaching out to people, they're a lot more successful than us.

So now let's assume we're both talking about this from the perspective of people who started out doing this without audiences. And then the second thing is, okay, the people you're reaching out to are probably already very successful. Um, usually in the case that when we're reaching out to people, they're a lot more successful than us.

At least I know for me, when I reach out to people, they're more successful. Um, and so they don't need a lot of the things you can provide. How do you figure out how to deliver value to someone who's already, let's say 20 years ahead of you in the entrepreneurial journey, even if you don't have a large audience, for example, like what would be your, what was your process?

At least I know for me, when I reach out to people, they're more successful. Um, and so they don't need a lot of the things you can provide. How do you figure out how to deliver value to someone who's already, let's say 20 years ahead of you in the entrepreneurial journey, even if you don't have a large audience, for example, like what would be your, what was your process?

At least I know for me, when I reach out to people, they're more successful. Um, and so they don't need a lot of the things you can provide. How do you figure out how to deliver value to someone who's already, let's say 20 years ahead of you in the entrepreneurial journey, even if you don't have a large audience, for example, like what would be your, what was your process?

I didn't know this was public, oh God.

I didn't know this was public, oh God.

I didn't know this was public, oh God.

Yeah, let's give some examples. I'll give one from a perspective of someone who had actually literally no following. Back in 2016, I was reading, so I'm running a design agency. And I was reading a blog from GV, Google Ventures. They had this blog and it was about, they were talking about this thing called design sprints. This guy called Jake Knapp, who was blogging about it.

Yeah, let's give some examples. I'll give one from a perspective of someone who had actually literally no following. Back in 2016, I was reading, so I'm running a design agency. And I was reading a blog from GV, Google Ventures. They had this blog and it was about, they were talking about this thing called design sprints. This guy called Jake Knapp, who was blogging about it.

Yeah, let's give some examples. I'll give one from a perspective of someone who had actually literally no following. Back in 2016, I was reading, so I'm running a design agency. And I was reading a blog from GV, Google Ventures. They had this blog and it was about, they were talking about this thing called design sprints. This guy called Jake Knapp, who was blogging about it.

He was kind of like this person who I was like, oh my God, this is like the Silicon Valley designer that I would love to meet, who like is doing all the things I would love to do and et cetera, et cetera, et cetera. Eventually he wrote this book called Sprint, became a New York Times bestseller. And I was still like, oh, my God, this is this is amazing. Like I'm reading this book. It's so cool.

He was kind of like this person who I was like, oh my God, this is like the Silicon Valley designer that I would love to meet, who like is doing all the things I would love to do and et cetera, et cetera, et cetera. Eventually he wrote this book called Sprint, became a New York Times bestseller. And I was still like, oh, my God, this is this is amazing. Like I'm reading this book. It's so cool.

He was kind of like this person who I was like, oh my God, this is like the Silicon Valley designer that I would love to meet, who like is doing all the things I would love to do and et cetera, et cetera, et cetera. Eventually he wrote this book called Sprint, became a New York Times bestseller. And I was still like, oh, my God, this is this is amazing. Like I'm reading this book. It's so cool.

I'm here in Berlin. I have no Internet presence or anything like that. And again, I'm just like this, you know, random person living in Berlin.

I'm here in Berlin. I have no Internet presence or anything like that. And again, I'm just like this, you know, random person living in Berlin.

I'm here in Berlin. I have no Internet presence or anything like that. And again, I'm just like this, you know, random person living in Berlin.

I was trying to figure out what could be a way that I could reach out and hang out with someone like Jake without just being like, hey, can we grab a coffee? And I read this article from Ryan Holiday. It's called the Canvas Strategy. Have you ever heard of this?