Jonathan Courtney

And you've probably heard this quote where it's like, don't be the lion that chases the rabbits or something about lions and rabbits and get the antelope instead of the rabbits. Great quote, right? But I end up looking at all the small things and trying to optimize the crap out of them. And it brings up our revenue by 1% or 2%. And then it just clicks with me. And I'm like, wait a minute.

And you've probably heard this quote where it's like, don't be the lion that chases the rabbits or something about lions and rabbits and get the antelope instead of the rabbits. Great quote, right? But I end up looking at all the small things and trying to optimize the crap out of them. And it brings up our revenue by 1% or 2%. And then it just clicks with me. And I'm like, wait a minute.

And you've probably heard this quote where it's like, don't be the lion that chases the rabbits or something about lions and rabbits and get the antelope instead of the rabbits. Great quote, right? But I end up looking at all the small things and trying to optimize the crap out of them. And it brings up our revenue by 1% or 2%. And then it just clicks with me. And I'm like, wait a minute.

What if I just reached out to this person and we did something together? And usually that's the step function explosive growth thing that happens when I go back to the goddamn dream 100 list and just look at it again and remind myself, oh, yeah. Like, for example, I give you a clear example of this. We were thinking about, OK, we're doing our Facebook ads.

What if I just reached out to this person and we did something together? And usually that's the step function explosive growth thing that happens when I go back to the goddamn dream 100 list and just look at it again and remind myself, oh, yeah. Like, for example, I give you a clear example of this. We were thinking about, OK, we're doing our Facebook ads.

What if I just reached out to this person and we did something together? And usually that's the step function explosive growth thing that happens when I go back to the goddamn dream 100 list and just look at it again and remind myself, oh, yeah. Like, for example, I give you a clear example of this. We were thinking about, OK, we're doing our Facebook ads.

We're doing all this other stuff where, you know, we're tweaking the funnel in all these little ways. And we're like, but how... Looking at the email list, where did this huge bump come from? Like, that's basically 80% of the whole year. And then we were like, oh, we did a webinar with this partner. Like, we did a webinar for this person's list. Why the...

We're doing all this other stuff where, you know, we're tweaking the funnel in all these little ways. And we're like, but how... Looking at the email list, where did this huge bump come from? Like, that's basically 80% of the whole year. And then we were like, oh, we did a webinar with this partner. Like, we did a webinar for this person's list. Why the...

We're doing all this other stuff where, you know, we're tweaking the funnel in all these little ways. And we're like, but how... Looking at the email list, where did this huge bump come from? Like, that's basically 80% of the whole year. And then we were like, oh, we did a webinar with this partner. Like, we did a webinar for this person's list. Why the...

fuck, am I not doing a webinar with this person again then? It's because we forget how it's just still high. The hardest thing about running a business is trying to discern what's high leverage and what's just like menial tasks that feel good but do nothing.

fuck, am I not doing a webinar with this person again then? It's because we forget how it's just still high. The hardest thing about running a business is trying to discern what's high leverage and what's just like menial tasks that feel good but do nothing.

fuck, am I not doing a webinar with this person again then? It's because we forget how it's just still high. The hardest thing about running a business is trying to discern what's high leverage and what's just like menial tasks that feel good but do nothing.

And honestly, just starting a business and focusing on something like Dream 100, focusing on something like being in the place where your customers are, these are like hyper high leverage things to do and to be good at.

And honestly, just starting a business and focusing on something like Dream 100, focusing on something like being in the place where your customers are, these are like hyper high leverage things to do and to be good at.

And honestly, just starting a business and focusing on something like Dream 100, focusing on something like being in the place where your customers are, these are like hyper high leverage things to do and to be good at.

Yes.

Yes.

Yes.

And I want to know who the top five people on your Dream 100 are. Let me know in the comments now.

And I want to know who the top five people on your Dream 100 are. Let me know in the comments now.