Jonathan Courtney

I'm sure a lot of you already know this because you've got smart people in your audience. And when you're writing copy, you can figure out whether you want to write copy that moves people away from pain. So away from pain is like... Never carry around... Like this microphone is battery controlled, so it doesn't need this like phantom energy thing.

If anyone knows, like a lot of microphones need to be plugged into a much bigger thing for them to work. So with this microphone, if we were talking about moving away from pain, we would say... Never get stuck in the airport without your podcast equipment again or something like this because you can fit it in your pocket, doesn't need phantom energy.

If anyone knows, like a lot of microphones need to be plugged into a much bigger thing for them to work. So with this microphone, if we were talking about moving away from pain, we would say... Never get stuck in the airport without your podcast equipment again or something like this because you can fit it in your pocket, doesn't need phantom energy.

If anyone knows, like a lot of microphones need to be plugged into a much bigger thing for them to work. So with this microphone, if we were talking about moving away from pain, we would say... Never get stuck in the airport without your podcast equipment again or something like this because you can fit it in your pocket, doesn't need phantom energy.

So that's moving away from pain because it's reminding you of a painful situation that happens to you. Moving towards pleasure. would be talking about how beautiful this thing is and how nice it sounds. So it's talking about the positives. And sometimes, depending on the economy, this is something that a lot of people talk about in the marketing space.

So that's moving away from pain because it's reminding you of a painful situation that happens to you. Moving towards pleasure. would be talking about how beautiful this thing is and how nice it sounds. So it's talking about the positives. And sometimes, depending on the economy, this is something that a lot of people talk about in the marketing space.

So that's moving away from pain because it's reminding you of a painful situation that happens to you. Moving towards pleasure. would be talking about how beautiful this thing is and how nice it sounds. So it's talking about the positives. And sometimes, depending on the economy, this is something that a lot of people talk about in the marketing space.

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

When the economy is really bad and things are going to shit, then you want to make copy. And especially if you're selling some sort of education service, you want to talk about moving away from pain. So during COVID, a lot of marketing was about moving away from pain. In good times and prosperous times, you talk a lot about moving towards pleasure.

It's just another little hack when I get stuck writing copy.

It's just another little hack when I get stuck writing copy.

It's just another little hack when I get stuck writing copy.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I learned it from, I think it was Dean Graziosi on Twitter, like fucking six years ago or something, or on stage at ClickFunnels Funnel Hacking Live. Just all these kind of old school telemarketer guys.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I love that people don't really pay attention to them because they have a lot of really good, like they read all these old copywriting books, like Dan Kennedy, all these kind of like old school marketers. They have some really good copywriting tips. Like they invented this topic and we're all just too cool to learn it now, but I'm definitely not too cool to learn.

I'm going to get three gold Rolexes minimum so that I can open my ads account. I have another random idea for you.