Jonathan Eig

It's almost as if he'd met with his team of publicists and said, how are we going to handle this?

Let's go high on this.

Let's just pretend that we know what we're doing and we're in control here and there's nothing criminal.

But compared to gangsters, compared to bootleggers, he was very flashy.

Capone dealt almost entirely in cash.

And I think some of his associates used to lock up the vaults because they were worried Capone would just keep taking more and more cash.

And he gave it away.

He spent it lavishly.

He gave huge tips.

He loved to dress in a really flashy manner.

He would go for these pinstripe suits, but he wanted to look more like a banker than a banker.

So he would get, you know, wider pinstripes and bolder colors and sometimes really bold, like bright green pinstripe suits.

And he actually sought media attention.

He gave interviews.

He invited reporters from women's magazines to his office to talk about what it's like to be a family man and a gangster.

You know, it's crazy.

And he brags.

He says, you know, I'm just giving the people what they want.

It's hospitality when they do it on Park Avenue, but they call me a criminal for doing the same thing.

So he's really trying to change the narrative.