Jonathan Swanson

And this was one of the people he trusts most in the world.

There's all these other people jockeying for his attention, governors, senators, NSA chiefs.

But this assistant is the one person who's just like got his back fundamentally, emotionally, psychologically.

And you can tell there was a real psychological connection that was very valuable beyond just the work.

Exactly.

If you have an assistant there in your inbox, they're seeing the lawsuit that's coming, the person that's quitting, the money you just raised, the investor that rejected you, all the highs and lows that are shielded from most of your company and most of the White House.

But that assistant...

sees all of it.

And so they're on the emotional journey with you more than really anyone else.

So I've got a chief of staff and a half dozen assistants that roll into that chief of staff.

Each assistant specializes in different things.

So one helps me with work, one helps me with finance, one helps me with my kiddos, house, etc.

I wouldn't recommend to anyone they start with that many.

You start with one and get to capacity and then you keep going to the extent your means and your ambition allows.

But in my experience, I just experienced this time scarcity for most of my life of I just want more out of life.

I want to spend more time with my family, my kids, do more work.

And there's only so many hours in the day.

And as I layered on more assistance, I eventually, when I got to six, got to the point where I was like, wow, I have this feeling of time abundance where so much is taken care of that I can start thinking about new things that I want to do.

And that for me was the most fundamental unlock.

And it's not to say that's easy.