Jonathan Swanson

So you can come look at our website.

And I think the best way is just to get started and to do it yourself.

I've watched a bunch of YouTubes and read a bunch of books.

And the reality is there's not a lot out there.

When we started Athena, our goal was to recruit and train the best executive assistants and just match them with clients.

And what we found after we matched the first 10 clients is every single client said the same thing.

How do I delegate my inbox?

How do I delegate date nights?

And so it became clear to us that we'd have to invest as much in teaching and coaching our clients as the assistants.

This is kind of like it's a marriage.

We're both in it.

And so we've invested a lot in building those playbooks, creating the coaching to help people.

And at some point, we'd love to kind of open source that and share that more with the world.

But right now, it's all internal.

You can delegate almost everything.

Yeah, but you have to delegate components of it.

So for example, if I'm recruiting an executive at Athena, I would not have my assistant interview the CFO.

But what I would say is, hey, I'm going to go through my CRM now, open a voice note,

Here are 30 friends I know who have cool companies.

They know CFOs.