Jordan Harbinger

Nobody has had the budget for that so far, unfortunately, slash fortunately.

But what it does, because people are like, oh man, you're just making whole episodes that are ads now.

Yeah.

That's the idea because I can keep the ad load on regular shows lower because of that.

So instead of having 12 ads or 10 ads in a show like literally most podcasts on most networks do, I can go, you know what, I'm going to keep it at whatever it is, like $6.

And then the ones at the end, which I assume no one listens to unless you're like driving and can't switch the show.

I can keep it low.

I don't have to do more.

I don't have to shove things in that interrupt conversation because some company is going to be like, hey, we want to have our CEO on and talk about something.

Now, some people said, hey, I'm skipping that.

That's totally fine.

In fact, that's why in the first five seconds of the episode, I say, hey, this is sponsored content.

It's not the same sort of rigorous deep dive into a topic.

The idea is if you're not interested in that, you can skip it.

I want to tell you up front so you don't figure it out 20 minutes in and feel duped.

Most people actually said, hey, I like this.

That's cool that this company sponsored you.

I wanted to hear about this.

And furthermore, don't worry.

It's not like every week there's gonna be a sponsored episode.