Jordan Newman

So my team really looks after our relationship with all of the creators and publishers and networks

that are distributing podcasts and video content on Spotify.

So really working hand in hand with a whole wide range of partners to help them find success on Spotify, whatever that might mean to them, whether it's growing their audience, monetizing their content, using our tools and features, really finding ways to invest in our ecosystem on Spotify.

So I have a team that works with creators of all shapes and sizes to really help them find success.

you can get a lot of momentum and traction and own your audience in a way that previously has been very challenging for creative folks.

So there's also challenges it presents.

I think being a creator and having to

you know, be responsible for growing your audience and monetizing your audience and not having sort of the same support structure can certainly pose a challenge.

But definitely one of the upsides is being able to really own the relationship you have with creators for sure.

Yeah.

I don't look at it as a zero-sum game.

I think there's always going to be

shows on on different networks or streaming services that are fronted by like really creative people who rise to the top.

And I think that's fantastic.

But that said, I do think what's really unique about podcasts and this format in general is that

you can really find a way to break through and build an audience, even if you're not the most famous person in the room.

And what's cool about it is if you look at the top podcasts, definitely some of them are fronted by big celebrities, but most of them aren't.

Most of them are people who

before doing the podcast either weren't famous at all or were like maybe in the industry, but not like at the very top of the industry.

Right.