Jordan Newman

And I think

that is sort of why podcasts are so powerful because people bring them into their everyday lives.

Totally.

And it's like, have you ever like,

gone to do the thing, whether it's fold the laundry or drive home from work, and you check your podcast and that episode isn't there for some reason.

It's like the worst feeling in the world.

What am I going to do?

What happened?

Totally.

It's like the worst.

And I think that's because you feel like you're being stood up kind of, right?

So I think it speaks to how ingrained this content is in people's lives.

Yeah.

You know, I think a couple of reasons for that I might call out.

So one, you know, when you're watching a podcast or even listening to a podcast on Spotify, you're not being confronted with like recommendations for 10 other shows.

Yeah.

We really try to get you to focus on the content that you're consuming and

I think also people who come to Spotify really value the time there and feel like it's time well spent.

And a lot of the content they're listening to is about enriching their lives.

And I think that leads to people consuming a lot of that content.