Jordan Newman

A lot of podcast ads are audio only.

And so how do the platforms allow for video advertising in a way that feels consistent with how these brands are buying on other platforms?

There's a fair amount of work required there.

When it comes to metrics, one of the great things about podcasts is you can get your podcast wherever you get your podcast.

But one of the challenge is that different platforms will measure differently.

Some platforms really focus on downloads as the metric of record.

Other platforms like Spotify really focus on streams.

So what has to happen in the background is for creators or publishers or networks to reconcile a bunch of different metrics into something that they can present to an advertiser.

And so I think that creates some friction for these brands that are just kind of looking to spend and get what they want to get.

So I definitely think things are moving in the right direction.

I'm with you.

I think so too.

We're seeing more advertisers come into the space, spending bigger budgets and more integrated advertising.

At the same time, also, we're seeing on the programmatic side for the really data-informed brands, more and more options to buy programmatically in the same way that they're buying from all the other sort of digital media platforms.

So I think it's all moving in the right direction.

But I think that there's been a lot of work to try and get us in this place where we're a really good alternative to budgets that were otherwise spent in other places.

I feel like, you know, again, the host read ad is such a powerful ad format.

Yeah.

And I think like, yeah, for like a lot of these like direct consumer brands and and other brands that are really looking to get in front of folks.

being able to associate your brand with a creator that people have this enormous amount of trust with is such a cool opportunity and so valuable.