Jordan Peterson

much of that at all. I eventually worked with one company where it was a real success. But what I did learn was that the product is about 15% of the problem and the communication is the other 85% or 90% or 95% even, which is why you get, what's your typical royalties on a book? Maybe somewhere between five and 12%. Seems kind of ridiculous, right? Because you wrote the book.

much of that at all. I eventually worked with one company where it was a real success. But what I did learn was that the product is about 15% of the problem and the communication is the other 85% or 90% or 95% even, which is why you get, what's your typical royalties on a book? Maybe somewhere between five and 12%. Seems kind of ridiculous, right? Because you wrote the book.

much of that at all. I eventually worked with one company where it was a real success. But what I did learn was that the product is about 15% of the problem and the communication is the other 85% or 90% or 95% even, which is why you get, what's your typical royalties on a book? Maybe somewhere between five and 12%. Seems kind of ridiculous, right? Because you wrote the book.

It's like, yeah, but you didn't market the book. So no one's going to buy it unless they know about it. You don't have any marketing infrastructure. And that means you can't communicate with people. And it doesn't matter how good the product is if no one knows what it is. And it's really hard to get people to pay attention and even harder to get them to buy something.

It's like, yeah, but you didn't market the book. So no one's going to buy it unless they know about it. You don't have any marketing infrastructure. And that means you can't communicate with people. And it doesn't matter how good the product is if no one knows what it is. And it's really hard to get people to pay attention and even harder to get them to buy something.

It's like, yeah, but you didn't market the book. So no one's going to buy it unless they know about it. You don't have any marketing infrastructure. And that means you can't communicate with people. And it doesn't matter how good the product is if no one knows what it is. And it's really hard to get people to pay attention and even harder to get them to buy something.

So there's 90% of the problem right there. And then there's all the distribution. So the publishing people, were they able to also help you market or did you do most of that?

So there's 90% of the problem right there. And then there's all the distribution. So the publishing people, were they able to also help you market or did you do most of that?

So there's 90% of the problem right there. And then there's all the distribution. So the publishing people, were they able to also help you market or did you do most of that?

Yeah, yeah. Well, and the moral of this story in part, and for everyone who's watching and listening and who have some business ambitions, let's say, is don't underestimate the utility of a communications network. There's nothing that you can build that's more valuable than that. And then once you have a communications network, you can pretty much, you can develop products indefinitely.

Yeah, yeah. Well, and the moral of this story in part, and for everyone who's watching and listening and who have some business ambitions, let's say, is don't underestimate the utility of a communications network. There's nothing that you can build that's more valuable than that. And then once you have a communications network, you can pretty much, you can develop products indefinitely.

Yeah, yeah. Well, and the moral of this story in part, and for everyone who's watching and listening and who have some business ambitions, let's say, is don't underestimate the utility of a communications network. There's nothing that you can build that's more valuable than that. And then once you have a communications network, you can pretty much, you can develop products indefinitely.

Because now you can communicate with people. And that's partly why you have three businesses, right? Three plus more, because you can communicate. Okay, so you wrote five books for kids. And did they sell well? And they obviously sold well enough so that you moved towards a movie deal. So tell me about that, because you need a screenwriter and you need a whole crew.

Because now you can communicate with people. And that's partly why you have three businesses, right? Three plus more, because you can communicate. Okay, so you wrote five books for kids. And did they sell well? And they obviously sold well enough so that you moved towards a movie deal. So tell me about that, because you need a screenwriter and you need a whole crew.

Because now you can communicate with people. And that's partly why you have three businesses, right? Three plus more, because you can communicate. Okay, so you wrote five books for kids. And did they sell well? And they obviously sold well enough so that you moved towards a movie deal. So tell me about that, because you need a screenwriter and you need a whole crew.

And is this a Hollywood enterprise? Who are you partnering with? Or can you talk about that yet?

And is this a Hollywood enterprise? Who are you partnering with? Or can you talk about that yet?

And is this a Hollywood enterprise? Who are you partnering with? Or can you talk about that yet?

Oh, really? Oh, okay. You have major players involved in this. They're the biggest players in the game. Skydance, that was... Top Gun, Maverick, and a whole slew of others.

Oh, really? Oh, okay. You have major players involved in this. They're the biggest players in the game. Skydance, that was... Top Gun, Maverick, and a whole slew of others.