Jordan Utter

what do we talk about? If we can't say the name of the product, if we can't talk about the ingredients and the benefits, where do we even start? Which ultimately I was like, that's why we're here. That's why we're at a round table right now to come up with that. Because as kind of stated earlier,

the product is amazing and it will sell itself and we could take the same approach and it will absolutely crush. And I think to kind of echo what you said and what I kind of then echoed to the team was like, we know we can do what we've always done. This is an opportunity to stretch ourselves and to try something new and to make some real noise. And if it doesn't work,

the product is amazing and it will sell itself and we could take the same approach and it will absolutely crush. And I think to kind of echo what you said and what I kind of then echoed to the team was like, we know we can do what we've always done. This is an opportunity to stretch ourselves and to try something new and to make some real noise. And if it doesn't work,

the product is amazing and it will sell itself and we could take the same approach and it will absolutely crush. And I think to kind of echo what you said and what I kind of then echoed to the team was like, we know we can do what we've always done. This is an opportunity to stretch ourselves and to try something new and to make some real noise. And if it doesn't work,

We learned a ton, as we always say, like it's a failure, but we learn from it and it provides clarity. But if it does work, it could 10x that original goal of whether it's revenue, it's sessions on the site, it's awareness on social. And so that's what comes with risk is ultimately what I told the team is that's what comes with risk is if it works out.

We learned a ton, as we always say, like it's a failure, but we learn from it and it provides clarity. But if it does work, it could 10x that original goal of whether it's revenue, it's sessions on the site, it's awareness on social. And so that's what comes with risk is ultimately what I told the team is that's what comes with risk is if it works out.

We learned a ton, as we always say, like it's a failure, but we learn from it and it provides clarity. But if it does work, it could 10x that original goal of whether it's revenue, it's sessions on the site, it's awareness on social. And so that's what comes with risk is ultimately what I told the team is that's what comes with risk is if it works out.

everyone's going to talk about it, which is kind of some of the inspo that we both had was, man, what are some of the marketing campaigns that we still talk about? And they're always the ones that are disruptive and they're new and they're fresh in a world of just thousands of pieces of content going out every day. Ultimately, it's how do you stand out? This is one way to do it.

everyone's going to talk about it, which is kind of some of the inspo that we both had was, man, what are some of the marketing campaigns that we still talk about? And they're always the ones that are disruptive and they're new and they're fresh in a world of just thousands of pieces of content going out every day. Ultimately, it's how do you stand out? This is one way to do it.

everyone's going to talk about it, which is kind of some of the inspo that we both had was, man, what are some of the marketing campaigns that we still talk about? And they're always the ones that are disruptive and they're new and they're fresh in a world of just thousands of pieces of content going out every day. Ultimately, it's how do you stand out? This is one way to do it.

It's definitely not going to blend in. And now it's like, but we also can't let it get lost and not be exciting. So that was the challenge. It's going to be one or the other. There's no in the middle with this one.

It's definitely not going to blend in. And now it's like, but we also can't let it get lost and not be exciting. So that was the challenge. It's going to be one or the other. There's no in the middle with this one.

It's definitely not going to blend in. And now it's like, but we also can't let it get lost and not be exciting. So that was the challenge. It's going to be one or the other. There's no in the middle with this one.

Yeah, I think one of my jobs, one of the most important aspects of my job is to keep in mind that when this is all said and done, what does success look like? What are the objectives? What can I take from all these meetings that we've had amongst each other, but primarily you? And

Yeah, I think one of my jobs, one of the most important aspects of my job is to keep in mind that when this is all said and done, what does success look like? What are the objectives? What can I take from all these meetings that we've had amongst each other, but primarily you? And

Yeah, I think one of my jobs, one of the most important aspects of my job is to keep in mind that when this is all said and done, what does success look like? What are the objectives? What can I take from all these meetings that we've had amongst each other, but primarily you? And

put that on paper of what our objectives because I think it's easy for a creative team to take what you've said and just start moving and say let's just make anything that looks cool and it sounds cool and it gets people's attention but I think for my job especially it's to corral all the ideas and the thoughts we've had and say okay what does that look like in a three to five bullet point list of this is success at the end of the day and

put that on paper of what our objectives because I think it's easy for a creative team to take what you've said and just start moving and say let's just make anything that looks cool and it sounds cool and it gets people's attention but I think for my job especially it's to corral all the ideas and the thoughts we've had and say okay what does that look like in a three to five bullet point list of this is success at the end of the day and

put that on paper of what our objectives because I think it's easy for a creative team to take what you've said and just start moving and say let's just make anything that looks cool and it sounds cool and it gets people's attention but I think for my job especially it's to corral all the ideas and the thoughts we've had and say okay what does that look like in a three to five bullet point list of this is success at the end of the day and

And so I always start there. And just for some insight, one of those that we wrote down was this is bigger than a product launch. It's a stake in the sand that BPN is here as an endurance supplement company aiming to be the number one. This is kind of our stake in the sand of a very innovative formulation that And honestly, kind of challenging the market.