Jordan Utter

And so I always start there. And just for some insight, one of those that we wrote down was this is bigger than a product launch. It's a stake in the sand that BPN is here as an endurance supplement company aiming to be the number one. This is kind of our stake in the sand of a very innovative formulation that And honestly, kind of challenging the market.

And so I always start there. And just for some insight, one of those that we wrote down was this is bigger than a product launch. It's a stake in the sand that BPN is here as an endurance supplement company aiming to be the number one. This is kind of our stake in the sand of a very innovative formulation that And honestly, kind of challenging the market.

We're not creating a new product category, but we're really challenging how people fuel. We're showing endurance athletes we're committed to them. And then, you know, it's not us versus other companies, but there should be an evolution that occurs from this. We should start to see more products that start to challenge this, that have nootropics and have caffeine added and

We're not creating a new product category, but we're really challenging how people fuel. We're showing endurance athletes we're committed to them. And then, you know, it's not us versus other companies, but there should be an evolution that occurs from this. We should start to see more products that start to challenge this, that have nootropics and have caffeine added and

We're not creating a new product category, but we're really challenging how people fuel. We're showing endurance athletes we're committed to them. And then, you know, it's not us versus other companies, but there should be an evolution that occurs from this. We should start to see more products that start to challenge this, that have nootropics and have caffeine added and

start to label it as an endurance pre-workout. And again, not saying it's new or original, but ultimately I felt like this is a moment for us to challenge the market and say like, we're here. I think a lot of the other products we've launched, GoGels, GoBars, ultimately was what you were saying earlier in the podcast, this kind of seamless

start to label it as an endurance pre-workout. And again, not saying it's new or original, but ultimately I felt like this is a moment for us to challenge the market and say like, we're here. I think a lot of the other products we've launched, GoGels, GoBars, ultimately was what you were saying earlier in the podcast, this kind of seamless

start to label it as an endurance pre-workout. And again, not saying it's new or original, but ultimately I felt like this is a moment for us to challenge the market and say like, we're here. I think a lot of the other products we've launched, GoGels, GoBars, ultimately was what you were saying earlier in the podcast, this kind of seamless

crossover of BPN and the endurance market saying we need this and we need you guys to make it and they are innovative formulations but this one feels different in a way that was us just dipping our toes into the endurance and getting the foundation laid so I start with the objectives and then from there it's called Blue Sky and it's What could this look like? What could this be?

crossover of BPN and the endurance market saying we need this and we need you guys to make it and they are innovative formulations but this one feels different in a way that was us just dipping our toes into the endurance and getting the foundation laid so I start with the objectives and then from there it's called Blue Sky and it's What could this look like? What could this be?

crossover of BPN and the endurance market saying we need this and we need you guys to make it and they are innovative formulations but this one feels different in a way that was us just dipping our toes into the endurance and getting the foundation laid so I start with the objectives and then from there it's called Blue Sky and it's What could this look like? What could this be?

What does the music sound like? What do the visuals sound like? Where are we shooting? And this one's really unique for people that follow BPN. Most of the settings we shoot in, we don't get to choose. It's Luke Hopkins is doing a race in Madison, Wisconsin. Well, that's our setting. That's what we've been given. Nick's doing Leadville, and that's our setting. And those are amazing environments.

What does the music sound like? What do the visuals sound like? Where are we shooting? And this one's really unique for people that follow BPN. Most of the settings we shoot in, we don't get to choose. It's Luke Hopkins is doing a race in Madison, Wisconsin. Well, that's our setting. That's what we've been given. Nick's doing Leadville, and that's our setting. And those are amazing environments.

What does the music sound like? What do the visuals sound like? Where are we shooting? And this one's really unique for people that follow BPN. Most of the settings we shoot in, we don't get to choose. It's Luke Hopkins is doing a race in Madison, Wisconsin. Well, that's our setting. That's what we've been given. Nick's doing Leadville, and that's our setting. And those are amazing environments.

But for this one, it was really fun because we could say, where do we want to shoot it? This with what athlete, what does it look like? Um, how do we want to shoot it visually? What is it? What does it look like as far as Lynn's choice and all the tactical creative decisions, but it all starts in that blue sky.

But for this one, it was really fun because we could say, where do we want to shoot it? This with what athlete, what does it look like? Um, how do we want to shoot it visually? What is it? What does it look like as far as Lynn's choice and all the tactical creative decisions, but it all starts in that blue sky.

But for this one, it was really fun because we could say, where do we want to shoot it? This with what athlete, what does it look like? Um, how do we want to shoot it visually? What is it? What does it look like as far as Lynn's choice and all the tactical creative decisions, but it all starts in that blue sky.

Usually I come up with about three approaches and I used to probably bring those three to you or to someone on the team. But now I think I've gained the confidence. Like I'm coming with this one, my best foot forward. Um,

Usually I come up with about three approaches and I used to probably bring those three to you or to someone on the team. But now I think I've gained the confidence. Like I'm coming with this one, my best foot forward. Um,

Usually I come up with about three approaches and I used to probably bring those three to you or to someone on the team. But now I think I've gained the confidence. Like I'm coming with this one, my best foot forward. Um,