Jordan Utter

From there, get alignment from you, creative, obviously put together a creative direction pitch, a deck that has visuals and really make you feel what this campaign will look like if it was on our YouTube or Instagram grid and get your sign off. And from there, it's go time with the team, essentially travel shoots, um,

From there, get alignment from you, creative, obviously put together a creative direction pitch, a deck that has visuals and really make you feel what this campaign will look like if it was on our YouTube or Instagram grid and get your sign off. And from there, it's go time with the team, essentially travel shoots, um,

From there, get alignment from you, creative, obviously put together a creative direction pitch, a deck that has visuals and really make you feel what this campaign will look like if it was on our YouTube or Instagram grid and get your sign off. And from there, it's go time with the team, essentially travel shoots, um,

all the things that come with producing a shoot to get it done, and then working with Trey on social deliverables and how are we rolling it out. There's a lot of phases, not to bore people with all the details, but it all starts in what if and what could it be, and blue sky is what we call it.

all the things that come with producing a shoot to get it done, and then working with Trey on social deliverables and how are we rolling it out. There's a lot of phases, not to bore people with all the details, but it all starts in what if and what could it be, and blue sky is what we call it.

all the things that come with producing a shoot to get it done, and then working with Trey on social deliverables and how are we rolling it out. There's a lot of phases, not to bore people with all the details, but it all starts in what if and what could it be, and blue sky is what we call it.

Yeah, I'd say it was two phases with it being a unique launch. It was two phases. We knew phase one was going to be this kind of mid-May to launch day, and it was going to be very cryptic. It was going to be very aspirational, making people feel what this potential product that they don't know yet is going to do for them, but not saying it. We can't launch ingredients.

Yeah, I'd say it was two phases with it being a unique launch. It was two phases. We knew phase one was going to be this kind of mid-May to launch day, and it was going to be very cryptic. It was going to be very aspirational, making people feel what this potential product that they don't know yet is going to do for them, but not saying it. We can't launch ingredients.

Yeah, I'd say it was two phases with it being a unique launch. It was two phases. We knew phase one was going to be this kind of mid-May to launch day, and it was going to be very cryptic. It was going to be very aspirational, making people feel what this potential product that they don't know yet is going to do for them, but not saying it. We can't launch ingredients.

People don't know it has caffeine. They don't even know it's a play on G1M Sport yet. Completely just foundational. clean slate. Um, so everything we shot in that is very, um, immersive and cryptic and makes people feel something. So it's people out of breath. It's the chain of a bike moving. It's a skier on, you know, um, and a high rocks workout with Lucy it's max bombing a trail. And,

People don't know it has caffeine. They don't even know it's a play on G1M Sport yet. Completely just foundational. clean slate. Um, so everything we shot in that is very, um, immersive and cryptic and makes people feel something. So it's people out of breath. It's the chain of a bike moving. It's a skier on, you know, um, and a high rocks workout with Lucy it's max bombing a trail. And,

People don't know it has caffeine. They don't even know it's a play on G1M Sport yet. Completely just foundational. clean slate. Um, so everything we shot in that is very, um, immersive and cryptic and makes people feel something. So it's people out of breath. It's the chain of a bike moving. It's a skier on, you know, um, and a high rocks workout with Lucy it's max bombing a trail. And,

Again, all of that should lead to this. I don't care what this product there is about the launch. Like I want it. Like I stand for this too. It feels gritty. It feels like it's going to elevate my performance. I think at the end of the day, that tease phase, if you call it the phase where we're looking just build hype, build awareness and kick off the conversation was amazing.

Again, all of that should lead to this. I don't care what this product there is about the launch. Like I want it. Like I stand for this too. It feels gritty. It feels like it's going to elevate my performance. I think at the end of the day, that tease phase, if you call it the phase where we're looking just build hype, build awareness and kick off the conversation was amazing.

Again, all of that should lead to this. I don't care what this product there is about the launch. Like I want it. Like I stand for this too. It feels gritty. It feels like it's going to elevate my performance. I think at the end of the day, that tease phase, if you call it the phase where we're looking just build hype, build awareness and kick off the conversation was amazing.

all about starting conversations around this product, just getting people to say, what the heck is this? It makes me feel like I want to go train and I don't know what it is, but I want to use it. Phase two launch and kind of into infinity is we had to make a hard pivot to education and start to really make up some ground on letting people into what is this product? Why was it formulated this way?

all about starting conversations around this product, just getting people to say, what the heck is this? It makes me feel like I want to go train and I don't know what it is, but I want to use it. Phase two launch and kind of into infinity is we had to make a hard pivot to education and start to really make up some ground on letting people into what is this product? Why was it formulated this way?

all about starting conversations around this product, just getting people to say, what the heck is this? It makes me feel like I want to go train and I don't know what it is, but I want to use it. Phase two launch and kind of into infinity is we had to make a hard pivot to education and start to really make up some ground on letting people into what is this product? Why was it formulated this way?

When should I take it? What is it going to actually do for me? Um,

When should I take it? What is it going to actually do for me? Um,