Jordan Utter

When should I take it? What is it going to actually do for me? Um,

while still maintaining you know the brand equity of making people feel commitment and feel performance but we have to make up some ground on the educational level so it's kind of this two-phase launch really um that's kind of the way we bucketed it internally as well it was almost two two launches yeah like two separate launches in one yeah because typically when we launch a product there is the lead up

while still maintaining you know the brand equity of making people feel commitment and feel performance but we have to make up some ground on the educational level so it's kind of this two-phase launch really um that's kind of the way we bucketed it internally as well it was almost two two launches yeah like two separate launches in one yeah because typically when we launch a product there is the lead up

while still maintaining you know the brand equity of making people feel commitment and feel performance but we have to make up some ground on the educational level so it's kind of this two-phase launch really um that's kind of the way we bucketed it internally as well it was almost two two launches yeah like two separate launches in one yeah because typically when we launch a product there is the lead up

Yeah, I think to the point of the content flywheel amongst partnerships and marketing is a great point and obviously something that we're continually getting better at. But I get that question a lot of times. how is brand and marketing different? How is brand and partnerships interact?

Yeah, I think to the point of the content flywheel amongst partnerships and marketing is a great point and obviously something that we're continually getting better at. But I get that question a lot of times. how is brand and marketing different? How is brand and partnerships interact?

Yeah, I think to the point of the content flywheel amongst partnerships and marketing is a great point and obviously something that we're continually getting better at. But I get that question a lot of times. how is brand and marketing different? How is brand and partnerships interact?

And ultimately, it kind of starts with that high-level creative direction, which we get your sign-off on, and to the point you just made, making sure that's carried out through performance marketing, any ads people see it should feel different intention and different strategy, but it should feel like our organic social.

And ultimately, it kind of starts with that high-level creative direction, which we get your sign-off on, and to the point you just made, making sure that's carried out through performance marketing, any ads people see it should feel different intention and different strategy, but it should feel like our organic social.

And ultimately, it kind of starts with that high-level creative direction, which we get your sign-off on, and to the point you just made, making sure that's carried out through performance marketing, any ads people see it should feel different intention and different strategy, but it should feel like our organic social.

We have obviously went through a lot of phases of how our performance marketing looks and it's really dialed now. And that flywheel, that communication is probably the toughest part of a successful product launch or campaign is it's easy to have the creative team go execute and not easy, but it's one part to have them go execute and make amazing visuals, amazing social content. But now it's,

We have obviously went through a lot of phases of how our performance marketing looks and it's really dialed now. And that flywheel, that communication is probably the toughest part of a successful product launch or campaign is it's easy to have the creative team go execute and not easy, but it's one part to have them go execute and make amazing visuals, amazing social content. But now it's,

We have obviously went through a lot of phases of how our performance marketing looks and it's really dialed now. And that flywheel, that communication is probably the toughest part of a successful product launch or campaign is it's easy to have the creative team go execute and not easy, but it's one part to have them go execute and make amazing visuals, amazing social content. But now it's,

how does that translate to email and SMS and how does our athletes talk about it? And I think this launch, we probably have done the best job we've ever done of making sure everyone's at least on the same page of what these two phases of launch look like.

how does that translate to email and SMS and how does our athletes talk about it? And I think this launch, we probably have done the best job we've ever done of making sure everyone's at least on the same page of what these two phases of launch look like.

how does that translate to email and SMS and how does our athletes talk about it? And I think this launch, we probably have done the best job we've ever done of making sure everyone's at least on the same page of what these two phases of launch look like.

But it's ruthlessly every day checking in on that and trying to make sure people are still up to speed, especially from a creative brand director standpoint. Yeah, it's cohesive and consistency. Yeah, not operating in silos like you said earlier.

But it's ruthlessly every day checking in on that and trying to make sure people are still up to speed, especially from a creative brand director standpoint. Yeah, it's cohesive and consistency. Yeah, not operating in silos like you said earlier.

But it's ruthlessly every day checking in on that and trying to make sure people are still up to speed, especially from a creative brand director standpoint. Yeah, it's cohesive and consistency. Yeah, not operating in silos like you said earlier.

And I think it all comes back to, it feels like us truly trying to serve the committed athlete. Like you and the product team so much work into creating this formulation. And it's not just to throw something together that sounds cool and, oh, it'll make you feel this way. It's truly like, what do people need?